Medical tourism is a new form of a niche tourism market which has been rapidly growing in the recent years. This consolidation of the global market is due to the presence of only of handful of notable players. It has also been recognised that avitourism is an important part of the global growth in naturebased tourism. Fmi utilizes three branched methods to derive market measurements used to compile any report study data derivation, triangulation and validation these approaches include accumulating data from both primary and secondary sources. London, march 21, 2017 prnewswire malaysia medical tourism market. The present study presents an overview of medical tourism in india and. Broadly speaking, medical tourism is the act of traveling to obtain medical care. The competitive landscape of the global medical tourism market is a consolidated one. This paper provides a survey of the history, economic scope and traveler motivations associated with medical tourism. India in medical tourism industry the medical tourism industry in india is poised to become the next success story after softwareit industry medical tourism has boosted with the number of overseas patients touching 400000 in 20 as against 10,000 in 2000 apollo hospitals alone has treated 95,000 international patients in 20 the current size.
Medical tourism under the category, health and wellness, is one of them, primed to deliver substantial benefits for thailands tourism industry, the tat governor reported recently. Medical tourism market malaysia industry analysis, size. The term medical tourism describes tourists traveling overseas to obtain health care services such as medical, dental and surgical care. Welcome to your digital destination for healthcare abroad. Marketing strategies for promoting medical tourism in thailand.
In fact, over the last few years, several niche markets have gained significant attention, such as educational tourism and medical tourism, because of its vast potential. Pdf blockchain technology in the hospitality industry. Niche market is often created by identifying what a customer wants and this can be done if the company knows what the customer needs and then tries to deliver a better solution to a problem which was not presented by other firms. In this age of globalized medicine, when international travel and access to online health information is easily accessible, medical tourism mt gains an important global perspective on health medical tourism in portugal a potential niche market springerlink. Medical and wellness tourism lessons from asia 23apr2014.
Status, growth and impact of medical tourism in india. Medical tourism market by treatment type and region. India is currently promoting medical tourism aggressively. Niche tourism also has more potential for growth and creates quality jobs that require specialized skills, rather than the low or semiskilled jobs associated with mass tourism. Medical tourism your digital destination for healthcare. Medical tourism is a niche industry where people often travel long distances to overseas countries to obtain medical, dental and surgical care while simultaneously being holidaymakers, in. Treatments, markets and health system im plications. Medical tourism market to grow exponentially over 2014. Availability of additional benefits including better healthcare, latest technologies, innovative medicines, modern devices, better hospitality, and personalized care are some of the drivers of this market. Medical tourism has only recently attracted significant attention as a niche market worthy of independent study. By combining healthcare services with tourism and hospitality, this nascent sector creates a new tourist class with access to affordable healthcare services. Pdf medical tourism is a modern concept, but not a new tourism practice. Trends and opportunities 5 this study will use statistics gathered across multiple disciplines and may therefore include information that is not specific to the hospitality and tourism industry.
So, where does medical tourism rank as a tourism niche. Marketing strategies for promoting medical tourism in. Realizing the potential to develop and promote wellness and medical tourism as the niche tourism products among international tourists, the ministry of tourism, government of india, has formulated following guidelines. Tourism authority of thailands governor, yuthasak supasorn, has identified highyield niche markets that can raise the quality benchmark and improve tourism spend. Medical tourism in thailand and its marketing strategies. For example, different areas of niche tourism might need local guides and teachers who specialize in. International journal of travel medicine and global health. Pdf in this age of globalized medicine, when international travel and access to online health information is easily accessible, medical tourism. More recently there has been a spatial shift in medical travel especially to asian countries from advanced economies. The factors associated with the growth of the market include higher treatment cost in developed countries, availability of the latest medical technologies, growing compliance on international quality standards, high quality of service, health insurance portability, and advertising and. The leading players in the global medical tourism market are mainly concentrated on the program development, which can be highly attractive for patients from different regions. Medical tourism in portugal a potential niche market. Medical tourism, synonymous with the words like health tourism, medical travel or global healthcare and has become a universal concept gaining importance. This book looks at the background and rise of health tourism, new emerging facets of the sector, and examines how health related travel fits into a tourism framework.
Trends in shopping tourism the future of shopping tourism shopping tourism steers tourists to their destinations. The countries that decided to promote this niche tourism. Overview in terms of revenue, the malaysia medical tourism market is expected to register a cagr of 30. This research attempted to investigate the medical cosmetic tourism market by. Medical tourism may raise broader ethical issues for the countries in which it is promoted. As a result, many shopping destinations focus on this market, accepting chinese payment methods, offering asian cuisine, employing chinese speaking staff and. The government support towards medical tourism is evident first and foremost by the introduction of a special category of visa catering to such a segment in the form of medical visa. As described in figure 1, there are three categories of medical tourism. For example, in india, some argue that a policy of medical tourism for the classes and health missions for the masses will lead to a deepening of the inequities already embedded in the health care system. Medical tourism is a new global niche market that is of growing interest to.
Mapping the market for medical travel heal wheel india. Medical tourism in india medical negligence awareness. Global medical tourism market size is touted to exhibit an impressive 21. Medical tourism is a new form of niche tourism increasingly becoming popular in the current world and india has emerged as a popular destination for providing global standards of health care at affordable costs. Formulating strategic plan of medical tourism development. Pdf some studies have focused on identifying the factors affecting the.
Euromonitor internationals global medical tourism briefing. It is suitable for undergraduate and postgraduate students. Wealthy chinese are turning to medical tourism marketing. Medical tourism has grown significantly in recent years. E iii acknowledgements the case study was prepared by ms gloria pasadilla, itc international consultant, under the overall supervision of robert skidmore, chief, sector competitiveness, division of market development and the. The medical tourism association is a global nonprofit association for the medical tourism and international patient industry. Pdf factors influencing selection of medical tourism. Treatments, markets and health system implications. A niche market is a focused, targetable portion of a broader market in which specialized products or services can be sold.
The government of india recognizes and categorizes medical tourism as niche tourism. Health tourism is a niche tourism developed by the competing tourism promoting countries in order to attract people travelling with the prime. Medical tourism market size,share forecast,industry. There is a research gap with regard to this niche medical tourism market in iran. The word was first used by travel agencies and is today. The term medical tourism describes tourists who travel to oversea countries to obtain healthcare services and facilities such as medical, dental and surgical care whilst. A fast growing niche market global briefing offers an insight into to the size and shape of the travel and tourism market, highlights. Surgerystatisticsfullplasticsurgerystatisticsreport. Medical tourism african journal of hospitality, tourism and leisure. Even if you are not in the tourism industry, you might want to attract chinese tourists after you take a look at the numbers. Medical travel and tourism global market report 1st edition resources, 19 january, 2019 special offer.
Niche tourism and the challenges of developing medical. Medical tourism market trendsan exploratory research. The global medical tourism market is expected to grow with a cagr of 8. Mapping the market for medical travel the market is smaller than conventional wisdom suggests, and most of todays medical travelers seek high quality and faster service, not lower costs. Frequently asked question medical tourism association. Medical tourism is a new form of niche market in the tourism industry which. Medical tourism is a fast growing multibilliondollar industry around the world and it entails trade in services of two major industries i. Iran is one of the srs pioneer countries, where the concept of this medical tourism. Primary research involves interviews with industry operators and fmis network of contacts spanning the worlds value chain of the medical tourism market. Medical tourism market growth, trends, forecast 2020. The increased demand for services in medical tourism is above all related to the crisis in the health system of developed countries, high cost of health services.
Pdf factors influencing selection of medical tourism destinations. Medical tourism has witnessed significant growth over the last decade. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. As far back as roman times and beyond, people have travelled from their home country to places such as health spas that offered healing treatments. Niche marketing is a marketing tactic deployed to target a specific market segment which is unique. The global medical tourism market size was valued at usd 44. To promote india as a holistic tourism destination for 365 days offering varied niche tourism products. Medical tourism market size, global industry report, 2027. This market has a significant economic scope, but little research exists regarding the actual effects that medical tourism has on a destination. This new report discusses the dynamics of medical tourism and looks at the supply chain, business models, products and the consumer. Niche tourism examines one of the fastest growing areas within the tourism sector. Medical travel and tourism global market report 1st.
The mta works with healthcare providers, governments, insurance companies, employers and other buyers of healthcare in their medical tourism, international patient, and healthcare initiatives with a focus on. The global medical tourism market follows this trend and is expected to. Outbound medical tourism in 2007, an estimated 750,000 americans traveled abroad for medical care. Catering to the unique demands that arent being addressed by mainstream providers, businesses pursue niche markets as a way to build loyalty and revenue with a largelyoverlooked audience. This book provides an integrated picture of specialityniche tourism as a whole looking at both the macro and micro niche area. Niche tourism and the challenges of developing medical tourism. Medical travel and tourism global market report 1st edition resources. Modern medical tourism as a market niche of health tourism. With an emphasis on linking theory to practice, it is. Some studies have investigated some types of medical tourism markets, including reproduc tion, cosmetic surgery, heart surgery, kneehip. The combination of medicine and tourism is a relatively new type of tourism, which has expanded around the world over the last years. Market indicators in the united states show that the prospects for medical tourism have great potential over the next decade and beyond. Find medical tourism destinations and providers, learn about the business of medical tourism, get. Pdf medical tourism in portugal a potential niche market.
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